About JLM Financial Partners & Team

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness has over 1,000 locations nationwide and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone ®.

The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics.

All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, fully equipped locker rooms, flat screen televisions, and provide unlimited fitness instruction for all memberships.

The combination of the price point and the non-intimidating Judgement Free Zone environment has proven to disrupt and change the U.S. Fitness Club market.

The membership model is $10 to $19.95/month but locations have the look and feel of a $50/month product.

The majority stake in Planet Fitness was purchased by TSG Consumer Partners LLC in 2013. TSG is a leading investment firm with approximately $3 billion in equity capital under management and is focused exclusively on the branded consumer sector.

The company began franchising locations in 2002. A short thirteen years later, there are over 950 franchised units in the U.S. with no failures.


Planet Fitness (NYSE: PLNT) announced the pricing of its initial public offering of 13,500,000 shares of its Class A common stock at a public offering price of $16.00 per share. The shares began trading on the New York Stock Exchange on August 6, 2015 under the ticket symbol "PLNT".