JLM Financial Partners is a Private Investment Firm based in Austin, Texas.

Founded in 2015 by Larry Meyer and Trey Owen, JLM Financial Partners' primary focus is on the acquisition and development of Planet Fitness franchises.

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We exist to deliver quality, clean and affordable fitness within a Judgment Free environment while simultaneously producing superior return performance within the Planet Fitness ecosystem. This is accomplished by fostering a culture based on trust, kindness and respect of members, Planet Fitness Corporate, financial partners, employees and vendors.


We strive to earn the reputation of being the most member-centric, effective, collaborative and transparent owner and operator of Planet Fitness locations across the globe. We will continue to evolve and improve through innovation, critical thinking, purposeful focus and hard work within our work environment. This vision will allow us to grow and expand to become the largest and most successful owner and operator within Planet Fitness.