JLM Financial Partners is a private equity firm based in Austin, TX that is focused on investing in lower middle market companies with up to $100 million of revenue. In order to realize their potential, these companies need capital and assistance in developing strategic initiatives and leadership teams to execute on well thought out plans.


We exist to deliver quality, clean and affordable fitness within a Judgment Free environment while simultaneously producing superior return performance within the Planet Fitness ecosystem. This is accomplished by fostering a culture based on trust, kindness and respect of members, Planet Fitness Corporate, financial partners, employees and vendors.


We strive to earn the reputation of being the most member-centric, effective, collaborative and transparent owner and operator of Planet Fitness locations across the globe. We will continue to evolve and improve through innovation, critical thinking, purposeful focus and hard work within our work environment. This vision will allow us to grow and expand to become the largest and most successful owner and operator within Planet Fitness.